In 2021 UCSC refreshed the overall campus brand. I worked closely with the Art and Marketing Directors to come up with a powerful look for the new messaging and campus ethos. We crafted together an immensely talented team of writers, designers, photographers, and campus partners to bring it to life. I wore many hats throughout this process, including visual concept creator, graphic designer, production artist, print & digital production coordinator, creative producer, and creative communicator. Enjoy!